For Immediate Release
OPI GELCOLOR & OPI PROSPA HITS SINGAPORE
“ gel we get our nails done? ”
[4 May 2018, SINGAPORE] – The highly anticipated debut range of OPI GELCOLOR is now here in Singapore. Reinforcing its commitment to professionals, the brand announced today that its GELCOLOUR collection is now available in gel, for pro-use.
The announcement was made by Amanda Marie Teo, the brand’s Authorized Sole Distributor, Allure Beaute.
Addressing an audience made up of industry experts, nail artists, members of the press, and fashion and beauty influencers, Amanda reinforced OPI’s commitment to color as well as its support to the nail health and beauty industry. “ That’s right, you can now have a gel manicure with your favourite OPI shades . This 140+ collection features some of y our favorite OPI shades such as Linkin Park After Dark, Altar Ego, It’s A Girl, and Big Apple Red. Our GelColor is set using game – changing technology exclusive to OPI, and promises up to 3 weeks of shine ” she shares.
“This collection boasts a wide array of best – selling colors ranging from classic nudes to reds . The industry experts, and nail parlours we work closely with have also expressed that it will serve as a great complement to OPI Pro Spa, our collection of nail health care launched late last year .”
On top of reinforcing their commitment to the nail health and beauty industry, the brand also announced its new local digital commitment: “ S i n g a p o r e , L e t ’ s G e t S o c i a l ! ” and has appointed DREP Pte. Ltd. to handle its digital and social media assets. Those in attendence are also asked to co-organize and take part in an INSTAGRAM GIVEAWAY to be conducted in June this year.
Some hi-res press images here
Download OPI ProSpa Collection Brochure here
INSTAGRAM GIVEAWAY details here.
Products are available at OPI flagships stores islandwide, and online at www.opisingapore.com
Follow OPI Singapore on Facebook : @opinails.sg & Instagram : @opinailnated